Customer Support

Practical guides to scale your support operations—from metrics and tools to workflows and team training that keep customers coming back.

Scaling Support Part 1 - Get Your Metrics Right

Explore the basic customer support metrics you need to start scaling
May 2, 2025
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Top Challenges in Customer Support for B2B SaaS

The B2B SaaS landscape has transformed how businesses operate, but it has also created unique customer support challenges that can significantly impact retention, expansion, and overall business success. Understanding these challenges is the first step toward developing effective solutions that enhance the customer experience while maintaining operational efficiency.
February 5, 2025
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The Hidden Pitfalls of AI in Customer Support in B2B SaaS

The rise of artificial intelligence in customer support has been nothing short of transformative.
December 10, 2024
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Ticket Routing Flowchart: Building Efficient Support Workflows

Efficient ticket routing is the backbone of any successful support operation. When support tickets flow smoothly to the right teams and agents, resolution times decrease, customer satisfaction improves, and support teams can work more effectively.
February 10, 2025
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Ticket Management System: A Complete Guide for 2026

In today's fast-paced B2B SaaS environment, efficient customer support is crucial for business success. At the heart of modern support operations lies the ticket management system – a sophisticated solution that transforms customer interactions into organized, trackable, and resolvable tickets.
February 6, 2025
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Scaling Support Part 5- Invest in Trainings

Explore the importance of customer support trainings for new support teams as your business starts growing
August 1, 2024
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Practical Steps to Implement Trust-Building Support

With increasing emphasis on building trust in your communication, more and more companies have started evolving their support ethos to becoming more authentic and meaningful than merely a volume handling - pass the ticket style support.
October 31, 2025
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Scaling Support Part 4- Why tools matter

Learn about the key benfits of getting the right tools for your support teams as your company starts scaling
July 25, 2024
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Scaling Support Part 3- Get a Knowledge base

Explore the cost of not having a knowledge base early and how you can get started immediately
July 22, 2024
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Scaling Support Part 2 - Aligning your brand voice

As part of our scaling support series, we explore why a consistent brand voice in support is crucial for customer experience
November 4, 2024
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How to Unify Customer Support and Success Teams

In the B2B SaaS world, the artificial divide between customer support and customer success teams creates significant friction in the customer experience. While support teams focus on resolving immediate issues, and success teams concentrate on long-term value realization, customers see just one company—and they expect a seamless experience regardless of which team they're interacting with.
March 11, 2025
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Building Customer Trust with Customer Support

At the heart of building this trust lies the quality and responsiveness of your customer- facing teams- particularly customer support. Read about the three pillars of building trust with customer support.
November 21, 2023
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